The bottled water industry is not that old. However, it is very successful. It has a worth of around $100 billion and the number will undoubtedly continue to increase. But decades ago, the idea of drinking water out of a plastic container was perhaps laughable, perhaps even fathomless. What has made the water bottled industry so successful? But with success comes competition, which is why every bottled water company out there needs to stand out.
Waiakea Hawaiian Volcanic Water was founded in 2012 by the Californian Ryan Emmons. And what has made this company stand out from others is its Hawaiian aspect. It does, of course, sound fancy and genuine. The word Waiakea, which after all refers to “broad waters,” sounds also quite majestic. But literary, the water that this company sells is obtained from the Mauna Loa Volcano. The water of Waiakea Hawaiian Volcanic Water is filtered through more than 13,000 feet of volcanic rock. Visit BevNet to know more.
Waiakea Hawaiian Volcanic Water is also based on a triple bottom line platform, the only one in the industry with this type of model. Ryan Emmons, in contrast to his competitors, prioritized the well-being of the environment over profits. However, such platform is what has really made his company stand out from the competition. For starters, Waiakea Hawaiian Volcanic only uses rPET bottles. And last September, it introduced the world’s first fully degradable bottle, an incredible feat. It is widely known that millions of plastic bottles are dumped into our oceans every year. The major contributors to this problem are China, Indonesia and the Philippines. The new type of material that Waiakea Water will introduce in 2018 is better for the environment because it decomposes faster. A bottle of this kind can totally decompose in two decades. In contrast, conventional plastic water bottles can take more than 800 years to decompose. Visit forbes.com to know more.
Also, Waiakea Hawaiian Volcanic Water is highly philanthropic. For every liter of water that is sells to its consumers, 650 liters of water are donated to inhabitants of poor African communities. This young company is known for helping a lot the inhabitants of Malawi. They receive on behalf of Waiakea every week cases of water, for example. As a side note, Waiakea Hawaiian Volcanic Water is recognized by Carbon Neutral.